Contact us today!
866-348-2602

Total Tech Care Blog

Total Tech Care has been serving the Oakland Park area since 2001, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

The Rise of Machine Learning for Small Businesses

The Rise of Machine Learning for Small Businesses

A.I. is one of those technologies that captivates the imagination with endless possibilities. You can’t turn your head these days without using something integrated with early artificial intelligence. Machine learning platforms, which are very rudimentary forms of A.I. are now being used to improve many of the tools a small business uses. Today, we will briefly go into what machine learning is and how small businesses are using it to their advantage.

Smarter Machines?
The first thing you have to understand about machine learning is that it is just a branch of A.I. As such, it basically describes a method of analyzing huge amounts of data in which prospective models of problem solving are automated. In layman’s terms, the computer solves basic problems without human intervention. This is significant for a few reasons, but the most glaring is that businesses today, and even small businesses, take in a lot of data. Traditionally, humans were paid to go through all this data, or it was archived and disregarded until there was a major question.

This shift is in the manner in which these machine learning systems analyze data, identify patterns, and make decisions from the analysis of those patterns.This seemingly advanced technology is being deployed at a dizzying rate and is beginning to surround us all, in our phones, on search engines, and in the systems that we manage our business data. For the small business, there are opportunities to utilize this technology to help carve out a larger market share.

Small Business Machine Learning
The philosophy behind utilizing machine learning for a business is just an extension of the overarching strategy of deploying automated systems to cut down on personnel and human resources costs. This strategy has worked in several sectors, albeit with automated systems that were more pre-programmed than “smart” like the machine learning systems.

An issue many small businesses will run into when deciding whether or not to try and innovate to the point where machine learning is an option, is where exactly it fits. Other questions persist as well. They include:

  • What is the capital and operational investment of deploying this technology?
  • How it will have to be utilized to provide a competitive advantage?
  • What systems can be improved through the use of machine learning?
  • How much time do you have until you would be at a competitive disadvantage if you didn’t invest in the technology?

Once you’ve ascertained how exactly to deploy machine learning, you can go ahead implementing it where you feel it is warranted.

Benefits of Machine Learning
A.I. and machine learning carry with it specific benefits. Some of them include:

  • Forecasting business - What might be the most popular use of machine learning, the technology can be used to replace data and service analysis while being used to replace processes that were done manually or not done at all.
  • Customer service - Chatbot technology essentially automates the customer service experience by directing customers to certain solutions based on query.
  • E-commerce - Rolling out machine learning for your e-commerce site helps customers by adapting to customer behavior. Giving prospects and customers easy access to obtain the the products and services they are most interested in is sure to improve revenue generation.
  • Reputation management - Machine learning can be set up to analyze internal and external data sources to monitor brand popularity. When it finds negative sentiment, you can use the information provided to smooth the situation over, fast.

These are only four of the many processes that can really help improve your business. As the technology improves, more A.I. and machine learning applications will be used to manage, maintain, and streamline a lot of your business’ slow-moving manual processes.

Machine Stupidity
These technologies are extremely advanced and are programmed to learn for themselves, so oversight of them may be difficult. If you are one of the many business owners that have a difficult time trusting technology, machine learning may not be for you. These constructs tend to be less predictable than typical analysis, because it is so thorough. Also, you may run into problems getting all of the data that needs to be analyzed into the system, providing results that may not be accurate for your entire business.

One could see how a small business owner can be in ‘wait and see” mode, but the problem with that strategy, however, is that your competitors may be using it now to improve their business. If you are interested in learning more about how this emerging technology can be used to make your business better, contact the professionals at Total Tech Care today at 866-348-2602.

 

Comments

No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Guest
Thursday, 24 January 2019
If you'd like to register, please fill in the username, password and name fields.

Blog Archive

Sign Up for Our Newsletter

  • First Name *
  • Last Name *

      Free Consultation

      Sign up today for a
      FREE Network Consultation

      How secure is your IT infrastructure?
      Let us evaluate it for free!

      Sign up Now!

      Free Consultation
       

      Tag Cloud

      Security Tip of the Week Technology Best Practices Cloud Privacy Hackers Hosted Solutions Backup Business Computing Google Malware Business Microsoft Network Security Mobile Devices Internet Software Productivity Innovation Data Business Continuity Disaster Recovery Efficiency Email Workplace Tips User Tips IT Services VoIP Hardware Browser Computer communications Smartphones Smartphone Windows 10 Miscellaneous Android Network Tech Term Chrome Outsourced IT Office Business Management Upgrade Server Data Backup Virtualization Computers Managed IT Services Cybercrime Save Money Hacking Productivity Communication Holiday IT Support Windows Microsoft Office Telephone Systems Automation Ransomware Cloud Computing Social Media Data Recovery Managed Service Provider Alert Social Engineering Mobility Artificial Intelligence Small Business Router Mobile Device Management Recovery Employer-Employee Relationship Internet of Things Managed IT Services Quick Tips Windows 10 Money Passwords Office 365 Mobile Computing App Applications Facebook BYOD Application Saving Money Law Enforcement Collaboration Cybersecurity Operating System Remote Monitoring Spam Wi-Fi Password Marketing Office Tips How To Information Technology Bandwidth VPN Networking BDR Health IT Support Mouse HaaS Managed IT Bring Your Own Device Data Management Work/Life Balance Flexibility IT solutions Mobile Device Entertainment Google Drive Website Budget Word Gmail Settings Avoiding Downtime Two-factor Authentication Private Cloud Remote Computing Information Gadgets Big Data Data Breach Managed Service Cleaning Connectivity User Error Apps Data Security WiFi Hacker Encryption History Safety Training Voice over Internet Protocol The Internet of Things Sports USB Lithium-ion battery Redundancy Phishing Keyboard Data Protection Vulnerability Human Resources Firewall Scam Data storage Machine Learning Apple IT Plan Social Automobile Blockchain eWaste Unsupported Software Virus Computing Infrastructure Charger Unified Threat Management Telephony Retail Hard Drives Computer Accessories Meetings OneNote Instant Messaging Computer Care Excel Wearable Technology Robot Battery Update End of Support Shadow IT Biometrics Legal Samsung Physical Security Infrastructure Google Docs Printer Internet Exlporer Identity Theft Risk Management Bluetooth Value HIPAA Spam Blocking PDF Electronic Medical Records Wireless DDoS Hiring/Firing Fraud IT Consultant Government Best Practice Botnet Environment YouTube Black Market Data Storage Humor Virtual Assistant Fax Server Business Intelligence Document Management Patch Management Telephone System CES Windows 7 Comparison Virtual Reality Solid State Drive Worker Wireless Technology Access Control Downtime Paperless Office IT Management Servers Save Time Content Management SaaS Software as a Service Network Congestion Evernote Flash Workers Tablets Colocation Transportation Uninterrupted Power Supply IaaS Nanotechnology Millennials People FENG Entrepreneur Vendor Management Help Desk IBM Monitor HVAC Wireless Charging Sync Shortcut Benefits MSP Staff Workforce Mobile Office User Cost Management PowerPoint Shortcuts Windows Media Player Going Green Supercomputer Reputation Enterprise Content Management Streaming Media Cortana Software Tips Social Networking Content Emails Smart Technology Augmented Reality Tech Support Digital Signature Devices Telecommuting Managing Stress Techology Vendor Laptop Current Events Customers Password Management Google Apps Skype Audiobook Netflix Memory Cameras Two Factor Authentication Remote Worker Accountants Thought Leadership Remote Work Root Cause Analysis Display Touchpad Knowledge Experience NIST Running Cable HBO Virtual Desktop Education Start Menu Politics Advertising Wiring Addiction Data loss Security Cameras Leadership Science Music Cryptocurrency Notifications Password Manager Outlook Tools Printer Server Camera Smart Tech Cache Credit Cards Screen Mirroring Loyalty Smartwatch Users Relocation Troubleshooting Safe Mode Business Mangement Frequently Asked Questions Customer Relationship Management Multi-Factor Security Windows 10s Analyitcs Warranty Proactive IT Practices Wireless Internet SharePoint Cast Programming Video Games Worker Commute webinar Books File Sharing Recycling Distributed Denial of Service Tip of the week Customer Service Trending Public Cloud Employer Employee Relationship Administrator Hosted Computing Wire Amazon Scalability Assessment Business Owner Conferencing Windows 8 Emergency Criminal Windows Server 2008 Travel IT service Microchip NarrowBand Inventory Smart Office Amazon Web Services Antivirus Search Television Consultant Tablet iPhone Domains Audit Analytics Search Engine Online Shopping How to Public Computer Maintenance Best Available Files Authentication Specifications WIndows 7 Computer Fan Bloatware Rootkit Bing Chromecast

      Top Blog

      The reasoning for this is simple: you want to make sure that operations are proceeding as intended, even if you’re not there. If you completely check out from the workplace every time you leave, you could return from your vacation to a complete and total disaster that may have been prevented with y...
      QR-Code